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RIM’s media blitz shouldn’t have been needed in the first place
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RIM’s media blitz shouldn’t have been needed in the first place

Posted by Chris Umiastowski on 4 Jul 2012 4:13 pm
Yesterday RIM went on a bit of a media blitz - at least in Canada. CEO Thorsten Heins published an op-ed in the Globe and Mail (reposted here). He also did a radio interview with CBC, as did Andrew McLeod, RIM's Managing Director of Canada. Rick Costanzo, RIM's executive VP of global sales, was also busy giving interviews to the media. You can catch Kevin's 15-minute interview with him if...