Aside from the latest design refresh to the app, there has been plenty of additional services and content being added to BBM as well. The BBM blog has highlighted three separate news announcements of new integrations coming to BBM for multiple regions including South Africa and the Middle East.

Lifestyle Content Channel Is First of Many New Services Coming Soon to Middle East

  • Following on from the launch of our Games channel in December, we are now launching our first content channel for Middle Eastern BBM users: Layalina. The name translates as "our nights," and is a portal primarily for women, offering lifestyle, fashion and celebrity content tailored to Middle Eastern tastes. This is the first of several new BBM content channels we'll be launching in the coming weeks as part of our partnership with entertainment and lifestyle content publisher 7awi.

Billaway to Offer Users Free Mobile Airtime via Rewards in BBM

  • BBM users in South Africa can now reduce the amount they pay for their mobile service simply by participating in surveys or shopping at their favourite retailers. The underlying mobile cost reduction technology relies entirely on Billaway's marketing platform, which can be integrated seamlessly into any mobile application, web-based eCommerce site or traditional retailer's marketing strategies.

7awi Launches its Flagship Title Layalina on BBM Messenger

  • 7awi.com a leading digital publisher in the MENA region today announced the launch of its flagship title, Layalina to be available in the Lifestyle section of BBM's Discover menu. 7awi plans to launch ArabsTurbo on the 15th of March 2017 with the remaining titles in the upcoming weeks which includes: Alqiyady, Ra2ej and 3oud. "We have always appreciated the community of BBM users. They are loyal and engaged users. They love our content and spend far more time on our content than any other source. In brief, this is a win-win partnership. We are able to engage the community, and the community will see additional value with BBM," said Anas Abbar, CEO of 7awi.com.

As an app, BBM continues to evolve with new content and services all with growth in mind. As noted by Matthew Talbot, CEO of BBM, "We're providing our users with an enriched experience within BBM and giving them more compelling reasons to share BBM with their friends and family."

Read the full announcements on the BBM Blog