Virtually all of the apps I download have a purpose (most are native), and whether for news, social media, gaming, productivity, etc., they add some real value to my Q10. There are a select few on there for a different reason, however. The sole purpose of their existence is to look good, because I really like the app icons. I've never even opened some, while others were briefly explored and then abandoned.
Unlike Kevin's infamous Cesar HQ Limited Edition Desktop Clock App purchase, which at least had a level of curiosity and mystery behind it (Something special must live within such an expensive app, or so he thought), my special apps are basically mindless eye candy. I had no intention of actually utilizing any of them. At least for me, the first impression of the icons was enough to initiate a download.
It's been a big week for BlackBerry, to say the least, and just about all of the news was positive. John Chen is definitely the real deal. Despite the surprise appearance of the new Passport and Classic (they rock!), the biggest news for me was the licensing agreement for the Amazon Appstore. And not for the reasons you think, but let's first look at the immediate benefits.
When the Passport and Classic launch in a few months, BlackBerry will basically triple the amount of official apps it has overnight, including big names like Netflix, Pandora, Spotify and Pinterest. The critics who carp about the "app gap" will be silenced and BlackBerry will have something truly awesome to boast - two robust app stores from two different platforms on one phone. Talk about a smorgasbord. I'm sure many of you already have the Amazon Appstore installed on your BlackBerry, which is as easy to accomplish as it is on any Android device. No special handling required. So why is this news a big deal?
Call me crazy, but one of my all time favorite BlackBerry smartphones was the Style, at least in design. I was a huge fan of the form factor and it harkened back to a simpler time. Very nostalgic. The exterior screen was great for notifications, almost like a smartwatch, and the small, folded design meant it just disappeared in my pocket. Open it up, however, and it became a no-compromise smartphone, and not just any smartphone, but a BlackBerry with a full physical keyboard. It wasn't their best keyboard, but still much more satisfying than a virtual counterpart, especially at the time. I also thought it was the best looking phone to date. If Pininfarina had designed a BlackBerry, it would've been the Style. Like I said, call me crazy.
New BlackBerry CEO John Chen has already proven to be a very pragmatic leader, willing to make difficult decisions in order to keep the company afloat. He has said on many occasions that he'll exit the handset segment entirely if it proves to be in the best interest of the company, but has also made it clear that it's among the last things he wants to do. BlackBerry smartphones maintain the company's identity and are truly their heart and soul, but they've also become a financial burden that can't be ignored.
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